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Aging skin looks different for everyone. Wrinkles, hyperpigmentation and dryness are some of the top concerns that most people have. However, at some point, sagging skin becomes a primary concern for many. As we age, our body's natural production of collagen and elastin slows down, directly resulting in the appearance of less firm, sagging skin.
The sad truth is we can’t turn back the hands of time, but with the right products and consistent use, you can improve the appearance of crepey or sagging skin texture.
Focus on Ingredients
When looking for skin-firming formulas, you'll want to search for products that contain restorative and clinically proven ingredients to help visibly lift the skin. If you're a skin care enthusiast or even a newbie, you've surely heard of retinol(derived from vitamin A). This popular anti-aging ingredient not only smooths wrinkles but stimulates collagen synthesis*: the process by which cells produce collagen. While known to be effective, retinol does come with a caveat: it can cause irritation for first-time users and those with sensitive skin. This is where bakuchiol comes in to save the day.
Bakuchiolis a natural plant-based alternative to retinol that helps visibly reduce wrinkles without the same irritations. (Learn more about bakuchiol in our blog post.) This game-changing ingredient can be found in our latest skin care innovation: Anew Ultimate Supreme Radiant Firming Cream. The lightweight moisturizer, perfect for everyday use, is clinically tested to visibly improve skin texture, fullness, and elasticity in just two weeks. In addition to bakuchiol, it's formulated with panthenol, niacinamide and peptides to help boost hydration, visibly restore brightness and firm skin contours.
Other ingredients you'll want to search for to achieve a lifted look and firmer-looking skin arepanthenol, which helps improve elasticity, andtetra-peptide, a peptide known to promote skin's resiliency by helping to restore volume and visibly improve skin's texture. Both of these ingredients can be found in the new Anew Platinum Sculpting Sleep Mask: an overnight mask that helps visibly lift, plump and nourish skin while you sleep. During a consumer perception study, 90% of those who tried this sleep mask agreed that their skin looked dramatically younger, felt firmer and had a more visibly youthful definition after two weeks. Talk about taking beauty sleep to a whole new level.
Remember, when it comes to skin care, it's like going to the gym: consistency is key. Once you build your product lineup, be sure to stick to your regimen every day to achieve the results you want.
* Mukherjee, S., Date, A., Patravale, V., Korting, H. C., Roeder, A., & Weindl, G. (2006). Retinoids in the treatment of Skin aging: An overview of clinical efficacy and safety. Clinical interventions in aging. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2699641/
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