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THE EMOTIONAL EFFECTS OF FRAGRANCES by Perfume.com

  The right scent can be as perfect an accessory as a hot new purse. It can also inspire a burst of confidence in you—just one of the benefits of wearing a good perfume.   Other scent effects are deeper, hitting us at emotional and neurological levels. Our sense of smell is strong and neurologically linked to both taste and memory; so our favorite fragrances can be uplifting or calming, reminding us of bright days or wild nights—depending on their ranges and notes.   Physiologically, inhaling a fragrance stimulates the part of your brain where taste is analyzed and emotional memories are stored; it also connects to the areas that deal with heart rate, blood pressure, breathing, stress levels, and hormone balance. Of the five senses, only our sense of smell is linked directly to our “emotional control center” part of the brain—the same place where fear, anxiety, depression, anger, and joy resonate from.   There is a whole arm of fragrance that uses scented oils and extracts for medicina