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Top Skin Concerns of Women in 30s and 40s

What I have found to be true is that women feel good about their skin while still in their 30s.  Around the age of 40 self doubt begins to find it way in.  Most women feel they are at their best skin condition in their 20s.  Even though their is that concern at 40 by the time women hit the age 50 they embrace the notion of beauty at any age.

Fine Lines are the #1 concern

30 and 40 year old both agree that fine lines are their biggest worry.  The key to addressing this concern for 30 and 40 year olds is prevention.  Antioxidants have to a major part of a regimen used for prevention.  The the skin cells must be protected from damage done by free radicals.Antioxidants are key to the process.  Our bodies produce some antioxidants but we primarily gain this from external sources.  A diet of  fruits, vegetables, and grains along with topical antioxidants like vitamin C. These sources  have a proven track record of protecting your skin cells.

A good antioxidant serum that I recommend is Anew Vitamin C Brightening Serum ($30).  This serum is 10% pure vitamin C.  A bottle of this serum has as much vitamin C as 30 oranges.  Those free radicals do not stand a chance.  

I also recommend amino acids, the building blocks of the body.  The Anew Vitale Radiance Regimen ($82 Value), is a great choice over time it decreases fine lines, restoring elasticity and radiance.

Sensitive, Allergy-prone Skin

About one-third of women in their 30s have some skin sensitivity or allergies to topical products.  In my experience this means while in your 30s you may need to rethink your assumption about your skincare.  It is important to learn what your skin likes and what will not work.  I had a customer who thought see had dry skin  but in actuality her skin was just dehydrated, but actually a normal skin type.

The many great products formulated for sentive skin.  It is important that the producr had vitamin D which will sooth irritated skin.  Almost 50% of people in theur 30s report acne.  I really alot of these people suffer from break out because of senitivity or things like not washing off the make-up daily.   In the case of real acne products may not be the answer, blue light therapy is the way to go, in my humble opinion.  The wavelenghts of blue light enters the skin which produces singlet oxygen whch can destroy the bacteria that caues acne.

Hyerpigmentation is a Major Concern

In the 40s arounf half are concerned about hyperpigmentation.  Before wrinkles set in the skin may become very uneven.  This is a manifestation of the damage done by the sun.  Over exposure to UV causes hyperpigmentation, more melanin is produced to protect the skin, asorbing the UV keeping the skin from burning.  The overproduction of melanin then results in age spots, freckles, and hyperpigmntation.  There are some great topical actives that are dark spot faders.  

My Thoughts

When I hit my 40s I began ti notice the signs of aging.  I then researched I had a budget to stick so I wanted great products that have value.  I tried Avon anew products, and fell in love.  I have a regimen that works great for me.  I cleanse, treat and moisturize.  You must find whats right for your skin you can ask the skincare advisor.


Skin Care Advisor




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